New old spice ad is pure genius book

Bronners purecastile liquid soap, african black soap, goats milk soap, and body washes from dove, caress, olay, aveeno, and more. Given the brands 70 years of heritage, old spice was concerned with the ability to win the hearts and wallets of young men. Old spice red zone refresh body spray pure sport walgreens. Old spices newest campaign featuring the handsome, witty and chiselchested old spice guy former nfl wide receiver isaiah mustafa launched just prior to the 2010 superbowl and quickly became a viral video sensation. Have terry crews do a commercial for old spice with the spice. Old spice products were originally manufactured by the shulton company. A new ad called mom song already has more than a million views on youtube and. It all began in 2003 when old spice came out with a new body wash and met with a cutthroat competition. The new old spice ad is terrifying for teenage boys and hilarious for the rest of us.

A decade after he became an ad icon, towelclad old spice guy isaiah mustafa returns in new campaign this time, he has a son old spice gets back on the horse to mark the 10 year anniversary of its viral smell like a man, man campaign and introduces keith powers as the face of the brands new old spice ultra smooth lineup, offering subtle scents for low key guys. The campaign is also commonly referred to as the man your man could smell like, being the title of the campaigns initial 30second commercial. The makers of old spice have pulled off a cheap and quick marketing coup that could change the way consumer products are promoted. Sep 24, 2006 old spice ad by kazz1230 oct 19, 2006 5. Breaking down the man you wish you could smell like the recent ad campaign for old spice has clearly shown one message, if you. So lets see if old spices new ad for mens bodywash can get away with advising american women not to let their men go. The theme extends to a new print ad, with a different guy seen rounding a corner with a jockey on his back. New spice study like a scholar, scholar byu library. It plays up the duration of the smell of new technology. Started in 1937, the brand consisted mainly of an aftershave and cologne business, with a. The power of the old spice wild collection has just gotten wilder. Aug 07, 2015 isaiah mustafa and terry crews are back as the old spice men in a new commercial for the deodorant brand. Jul 15, 2010 new spice study like a scholar, scholar byu library.

Another resource is advertising pure gold bluetooth headsets. Have terry crews do a commercial for old spice with the spice girls introducing him as the newest member, old spice, for their one night return concert. Played by shirtless baritone isaiah mustafa, a handsome, former nfl wide receiver with. Get all the lyrics to songs by old spice and join the genius community of music scholars to learn the meaning behind the lyrics. Old spice s buoyshaped bottle cologne is available in its original scent as well as newer pure sport. It has obviously been successful, as in the three days after these videos were released, old spices twitter following increased from 3,000 to 48,000 followers. Recently, it has also been at the forefront of creative and persuasive advertisement techniques to get not only a male audience to buy their product, but even a female audience to buy products. You wont want to skip these effective commercials of all time. Old spice after shave lotion original shulton 50ml brisk as an ocean breeze. Isaiah amir mustafa born february 11, 1974 is an american actor and former american football wide receiver.

Old spice the man your man could smell like youtube. And every other sense that is exposed to this for more than 5 minutes. Old spice red collection body spray after hours walgreens. Pg today launched its new smell better than yourself advertising campaign centered around the old spice red zone product lineup of deodorant, body spray, and body wash. New old spice ad is both hilarious and terrifying video. Feb 04, 2010 were not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are insinuating it. This gives ways to spice up old favorites and an easy way to try new ones. The genius of old spices viral marketing campaign the. New spice famous library commercial old spice parody duration. Old spice ad with creepy moms goes viral speakeasy wsj. By clicking these links, you will leave and enter the instacart site that they operate and control.

Old spice high endurance long lasting stick mens deodorant, pure sport scent 3. Schultz was inspired by his mothers potpourri and as a result, the first old spice product in 1937 was a womans scent called early american old spice. The mens hygiene brand is known for its emmy awardwinning, comedicgenius spots. Isaiah mustafa and terry crews are back as the old spice men in a new commercial for the deodorant brand. In this old spice ad the intention was to obviously to increase their sales by engaging a wider audience, which they did by targeting women. The new commercial followed a similar singleshot format to the original ad, and again promoted old spice red zone after hours. Apr 02, 2014 what can old spice teach us about effective marketing.

In the past few days, the deodorant company invited socialmedia. Act like a man, man an examination of old spice ads the. Old spice red zone products include a scratchandsniff version of the signature fragrance. Jul 15, 2010 the last couple of days have been an old spice explosion, as one of the most popular viral campaigns in recent history in which the old spice guy made personalized videos for fans, randoms and. Old spice deodorant for men, pure sport scent, high endurance, 3 ounce, pack of 3. Top 15 ad campaigns of the 21st century advertising age. I wish this had been done in time to be entered in the corp comms digi awards for best digital campaign because it was pure and utter genius. Students, look at your campaign, now back to me, now back to your campaign, now back to me. These two new scents possess monstrous sweat protection and almighty. The top 15 ad campaigns of the 21st century will be part of the ebook, advertising age. The mens hygiene brand is known for its emmy awardwinning, comedic genius spots.

On july 26, 2011, old spice launched a campaign on youtube in which fabio challenges isaiah mustafa to try to replace him as the new old spice guy. Were not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are insinuating it. New old spice ad goes viral the wall street journal. It appealed to young men, old men, and the men in between because it still held onto its reputation of being reliable and if your grandfather used it while giving it new life in mustafa. Youll also find a wide range of soaps and body washes, including dove soap bars, dr. Old spice releases new ad smellcome to manhood the brand that bought you old spice guy is back with a new ad smellcome to manhood. View notes old spice ad from engl 401 at university of new hampshire. Dec 16, 20 old spice stayed true to the masculine identity they had always projected buy still managed to attract a new and young audience.

Sep 08, 2011 cincinnatibusiness wire old spice nyse. Old spice released a new ad, mom song 60, which went viral with more than 1 million views on youtube. Outline rhetorical analysis on old spice commercial. Old spice ad breaking down the man you wish you could smell.

Mustafa is widely known as the main character in the series of old spice television commercials, the man your man could smell like. The following case study for old spice was written by sarah rowe, a social media marketing student at ecu. For over 75 years old spice has been a prominent brand as a male hygiene and grooming product. Old spice after shave lotion original shulton 50ml. Old spice mens body spray with refresh scent technology keeps your whole body smelling. Jul 15, 2010 the makers of old spice have pulled off a cheap and quick marketing coup that could change the way consumer products are promoted. The last couple of days have been an old spice explosion, as one of the most popular viral campaigns in recent history in which the old spice guy made personalized videos for. Watch the commercial above and then answer us this. Moms get creepy as hell in the new old spice ad shudders posted on january 05, 2014, 21.

These two new scents possess monstrous sweat protection and almighty mythical scents. Old spice red collection body spray after hours at walgreens. The genius of the tide ad super bowl campaign her campus. Old spice is making the nightmares of young men everywhere come to life with its latest commercial. I cant help itold spicegreat adsbowlingpure productspure geniusmanly manyoutubemen. More confident than a selfhelp book on becoming confident. Genius is the worlds biggest collection of song lyrics and musical knowledge. Old spices infinite ad was shown on woohoo for 14 hours, it became the longest advertising campaign in television history, hitting the guinness book of records, reports the drum. The ad is intended to be funny which involves the audience and makes it memorable. Its one of the most iconic commercials, and its pure genius.

Old spice has created an endless commercial, he is already in the. Old spice has 75 years of experience helping guys improve their mansmells with. A new ad called mom song already has more than a million views on youtube and even more reactions across the web it shows the private, hilarious and. Other endorsements included wickes furniture, ames hardware, old spice, and the american cancer society. Jan 06, 2014 old spice s new viral sensation ad featuring moms singing sad songs about their sons growing up will either have you hitting retweet right away, or calling your therapist. Momsong depicts teenage boys falling in love, while their mothers hover creepily nearby. Old spice stayed true to the masculine identity they had always projected buy still managed to attract a new and young audience. Old spice case study zones of social media marketing. The fine smelling folks at old spice has created an interactive video player that allows you to play music via terrys body with your keyboard. Intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. So, these come in packs of 3 bottles which means i have enough old spice to use after shaving for about the next 2 years but it was at a great price so it all works out and just takes up a little room in my bathroom closet. Old spice is a worldrenowned deodorant and body wash brand nowadays however this was not always the case. Old spice is no longer simply an increasingly popular brand, but it has also become a cultural icon and source of entertainment. Dear god the new old spice commercial is scary esquire.

But, its a commercial after all, and the folks over at old spice are known. Old spice man genius social media marketing campaign. In 2006, old spice introduced a fragrance, os signature, which won the magazine fhm s 2006 grooming award for best sporty fragrance. Old spices newest campaign featuring the handsome, witty and chiselchested old spice guy former nfl wide receiver isaiah mustafa launched just prior to the 2010 superbowl and. New old spice commercial is fantastic business insider. The ways old spice both targeted a plethora of consumers and had the ability to reach those consumers are impressive and intriguing. What can old spice teach us about effective marketing. The shulton company was founded in 1934 by william lightfoot schultz. Actually, a whole lot as their the man your man could smell like campaign commercial revolutionized their brand and their bottom line. The smell like a man, man campaign launched on february 8, 2010 and began with the man your man could smell like commercial. Horses have a hallowed place in the old spice canon. The campaign takes a humorous look at how the scents of old spice can turn average guys into the manliest of men. Skip the dvr and watch the ten best tv commercials ever. In essence, the ad is saying that old spice body wash can do things yours cannot and anyone using another brand needs to switch.